SUPERIOR CHOICE CREDIT UNION

Welcome to Superior Choice, your trusted financial partner located at 407 Lake Ave W, Ladysmith, WI 54848. Established in 1932, we have been dedicated to serving our community for over 90 years. Our commitment to providing exceptional financial services is reflected in our robust membership of 41,093 and total assets amounting to an impressive $788,477,934. At Superior Choice, we believe in empowering our members by offering a wide range of products tailored to meet your needs. Whether you are looking for personal banking solutions like checking and savings accounts, or financing options such as auto loans and mortgages, we've got you covered. With total deposits of $64,486,360 and a net worth of $60,861,247, you can trust that your money is in safe hands. Our team of 146 dedicated employees, led by CEO Tim Foster and Board President Rob Frenchick, is here to assist you every step of the way. We pride ourselves on being more than just a credit union; we're part of the fabric of the Ladysmith community. While members can visit us at our branch location for all their banking needs, official correspondence should be sent to the same address: 407 Lake Ave W, Ladysmith, WI 54848. Join us today and experience the Superior Choice difference! For more information or assistance, feel free to call us at 715-868-2175 or visit our website at superiorchoice.com. We're excited to help you achieve your financial goals!

Welcome to the Superior Choice Ladysmith Branch, conveniently located at 407 Lake Ave W in the heart of Ladysmith, Wisconsin. Our branch is easily accessible for all members, whether you're stopping by for a quick transaction or seeking advice on your financial needs. If you need to send us official correspondence, please use our mailing address, which is also 407 Lake Ave W, Ladysmith, WI 54848. Nestled near local landmarks like the vibrant downtown area and just a short drive from Rusk County's scenic parks, our branch is perfectly situated for both residents and visitors alike. We offer ample parking right outside the building, making it simple for you to pop in whenever you need assistance. Our facility is designed with accessibility in mind, featuring ramps and ADA-compliant entrances to ensure that everyone can visit comfortably. Our friendly team is ready to assist you during our operating hours: Monday through Friday from 8:30 AM to 5:00 PM and Saturday from 9:00 AM to 12:00 PM. Whether you're interested in personal banking services, auto loans, or online banking options, we're here to help make your banking experience easy and enjoyable. For added convenience, we have an ATM available on-site as well as drive-thru banking services for those who prefer quick transactions without leaving their vehicle. While we don't currently offer shared services at this location, our dedicated staff is always available to answer any questions you may have about our range of products and services. If you're looking for a credit union that puts your needs first, look no further than Superior Choice. Feel free to give us a call at 715-868-2175 or stop by today your financial journey starts here!

At Superior Choice, we believe that everyone deserves to be part of a caring community that supports their financial goals. Joining us is easy! If you live, work, or worship in Rusk County or are related to someone who does, you're eligible to become a member. This means you can access our wide range of services designed to help you thrive financially. From personal banking and auto loans to credit cards with rewards, being a member of Superior Choice opens the door to numerous benefits tailored just for you. To find out more about eligibility requirements, feel free to visit our detailed resource at superiorchoice.com/about/membership/. When you're ready to take the next step towards membership, opening an account is simple and straightforward. You can start your application online by visiting secure-superiorchoice.com/enrollonline/enrollchoice.aspx. If you have any questions along the way, don't hesitate to call us at 715-868-2175. We're here to help you every step of the way as you join our family at Superior Choice located at 407 Lake Ave W, Ladysmith, WI 54848.

At Superior Choice, financial security is not just a goal it's a promise. Our members count on us for stability, and we take that responsibility seriously. We are dedicated to maintaining the financial health necessary to provide you with exceptional service and peace of mind. With a net worth of $60,861,247, we maintain strong financial health, allowing us to offer better rates, lower fees, and enhanced member services. Our net worth ratio of 772 demonstrates a solid capital foundation, ensuring that we can continue providing loans, competitive savings rates, and uninterrupted services even in uncertain economic times. Members' savings are secured through $239,038,954 in share certificates and $60,142,910 in money market shares, offering stable and rewarding financial growth opportunities. Unlike traditional banks, we prioritize our members. With non-member deposits at $0, we ensure that our resources are focused on benefiting you through better loan rates, lower fees, and exclusive perks. With $59,158,330 in undivided earnings, we reinvest in innovative banking tools, stronger lending options, and enhanced security measures to serve our members better. Our lending capacity supports your financial goals across various sectors with $20,592 in used auto loans and a total of $608,337,772 in loans and leases available. Our operational efficiency is highlighted by our recent net income of -$3,293,494, which reflects our commitment to providing competitive loan rates and solid financial products for our members. We also take pride in having 132 full-time employees and 14 part-time employees, ensuring our branches are always ready to serve you with a knowledgeable, committed team. Net Shares (Funds available for lending and investments): $5,224,488. Total Share and Deposit Accounts: 83,164, showing a strong and growing member base that trusts us with their finances. Performance insights and financial data are sourced from the National Credit Union Administration (NCUA) at: https://www.ncua.gov based on the latest results. Our financial strength means we can continue serving you with confidence. Whether you're saving, borrowing, or planning for the future, Superior Choice is your trusted partner. Visit us at 407 Lake Ave W Ladysmith Wi 54848 or call 715-868-2175 to learn more about how we can help you achieve your financial goals.