Introduction
Welcome to First Florida, your trusted financial partner in Pembroke Park, FL! Nestled at 3281 W Hallandale Beach Blvd, our branch has been serving the community since 1950. With a commitment to member satisfaction and a deep understanding of your financial needs, we are proud to support over 62,000 members with a range of services designed just for you. At First Florida, we prioritize the well-being of our members and their families. We understand that every financial journey is unique. Whether you're looking for a reliable savings account, an auto loan, or business financing, we've got you covered. Our total assets stand strong at $1,375,385,367, reflecting our stability and commitment to fostering your financial growth. While you can visit us at our Pembroke Park location for all your banking needs, please note that official correspondence should be directed to our mailing address at 500 W 1st St, Jacksonville, FL 32202-3939. Our dedicated team of 210 employees, led by CEO Brent Lister and Board President Dean Willis, is here to ensure that your experience with us is both pleasant and productive. With services ranging from personal banking to business loans, we strive to provide personalized solutions tailored to each member's requirements. With total deposits reaching $64,940,473 and an impressive net worth of $178,865,367, we are not only a safe place for your finances but also a thriving institution ready to support your aspirations. Our cash reserves currently stand at $5,517,154, ensuring that we have the resources available for lending when you need it most. We invite you to explore what First Florida can offer you today! For any inquiries or assistance, feel free to call us at 954-874-0360. We look forward to welcoming you into our growing family!
Branch History & Mission
At First Florida, our roots run deep in Pembroke Park, where we opened our doors in 1950. Since then, we have grown from a small credit union to a trusted financial partner for over 62,000 members. Our branch is located at 3281 W Hallandale Beach Blvd, right in the heart of the community. Here, we strive to provide personalized financial services that empower our members to achieve their goals. Over the years, First Florida has embraced change and innovation while staying true to our mission: to serve our members with exceptional service and support their financial well-being. We believe that banking should be accessible and straightforward. That's why we offer a range of services from checking and savings accounts to auto loans and mortgages all designed with our members' needs in mind. As part of our commitment to the community, we actively engage in outreach efforts that support local initiatives and partnerships. We understand that our success is intertwined with the well-being of those around us. This belief drives us to give back through various programs aimed at improving financial literacy and fostering economic growth within Pembroke Park. While members can visit us at 3281 W Hallandale Beach Blvd, official correspondence should be sent to our mailing address at 500 W 1st St, Jacksonville, FL 32202-3939. Our branch operates with convenient hours: Monday through Thursday from 9:00 a.m. to 4:30 p.m., Friday from 8:30 a.m. to 5:00 p.m., and Saturday from 9:00 a.m. to 12:00 p.m. If you prefer using our drive-thru service or need access to an ATM, we have both available for your convenience. At First Florida, we're also dedicated to making banking easier through digital advancements such as online banking and mobile payments. We prioritize ADA compliance and customer-friendly initiatives so everyone can access the services they need without barriers. With total assets reaching over $1.37 billion, we are proud of the strength and stability that allows us to continue serving our members effectively. Our dedicated team works tirelessly to ensure each member feels valued and supported every step of the way. Join us at First Florida today! Experience firsthand the commitment we have towards enhancing your financial journey while supporting our vibrant Pembroke Park community. Together, let's build a brighter future!
